Why You Need to Use Pinterest, Now!!

Recently I've been using Pinterest as a social media tool. If you're like me, you're rolling your eyes and thinking, "Pinterest? What would I use that for? It's just a bunch of photos." That's exactly what I thought until I talked to a very savvy colleague of mine who shared a bit of insight with me.

What is Pinterest?

Pinterest is a social media tool that primarily revolves around "boards" which are designed to provide inspiration and collection of ideas through photos, or as they are referred to in Pinterest-land, "pins". You can create a Pinterest account and then include multiple boards in that account spotlighting your theme or interests. Let's use a wedding as an example.

How Do I Use Pinterest?

When a bride-to-be begins planning her wedding, she may decide to use Pinterest to get inspiration and creates her own board. She'll scroll through boards created by other users and search for ideas for wedding dresses, venues, decorations, cakes, suits, vendors, etc.

She may choose to create a wedding board for each of those ideas. Let's say she creates a board called "Wedding Dresses". She would then search Pinterest for pins/photos and save those to her board. The bride types in "racerback wedding dress", and thousands of pins appear. She clicks the "SAVE" button, and voila!! The pin is saved to her board; she doesn't need to save dozens of photos to her phone.

If she's interested enough in the pin when she clicks it she'll be directed to the website of the vendor selling the dress and be able to obtain additional information such as the vendor's location, pricing, other dresses sold, etc. If the bride is in the mood for sharing her ideas she can upload photos from her device showing the wedding she attended, marriage quotes and inspirational thoughts.

Pinterest can be utilized for almost any concept. Below are some common ways:

  • Collating ideas and inspiration for a new web design/app